A movement by Align · engineered quietly by Creytix
Every mainstream feed optimizes for its business — ad load, retention, promoted catalog. Your taps train their model, and your taste stays trapped inside. Align inverts it: your actions train a graph you own.
The problem
Recommendation engines aren't neutral. They are businesses — and you are the training data.
Ad load, watch time, promoted inventory — the ranking objective is their revenue, not your intent. "For you" means for them.
Years of likes, playlists, and purchases live inside someone else's model. Leaving means starting over — which is exactly the point.
You loved the intro, not the chorus. You bought it for the warranty, not the price. The platform keeps one bit and discards the meaning.
The inversion
Nothing breaks on the outside. Everything changes underneath.
Where you allow it, the action mirrors out — the outside world behaves exactly as before.
"Loved the intro, skipped the chorus" — a rich, private preference event in a graph you can export, audit, and take anywhere.
The manifesto
Nothing is recommended because someone paid for the slot.
The objective is your stated intent — never engagement for its own sake.
Merchants and creators compete on fit, not on spend.
"Why did it recommend this?" always has an inspectable answer — inputs, rules, evidence.
Your graph is portable by design. Leaving is easy — that's why you'll stay.
The surfaces
Each Align product reads the same preference graph — yours. Learn it once, use it everywhere.
Join
One email when the doors open. Your address goes on a list — not into a model.
No spam. No sharing. The irony of misusing your email on this page is not lost on us.