A movement by Align · engineered quietly by Creytix
Their platform. Their algorithm. Yours.
Every mainstream feed optimizes for its business — ad load, retention, promoted catalog. Your taps train their model, and your taste stays trapped inside. Align inverts it: your actions train a graph you own.
The problem
What you feed, they own.
Recommendation engines aren't neutral. They are businesses — and you are the training data.
The feed serves the platform
Ad load, watch time, promoted inventory — the ranking objective is their revenue, not your intent. "For you" means for them.
Your taste can't leave
Years of likes, playlists, and purchases live inside someone else's model. Leaving means starting over — which is exactly the point.
A like is one bit
You loved the intro, not the chorus. You bought it for the warranty, not the price. The platform keeps one bit and discards the meaning.
The inversion
Every action has two outputs.
Nothing breaks on the outside. Everything changes underneath.
The platform sees a native like
Where you allow it, the action mirrors out — the outside world behaves exactly as before.
The meaning stays in your graph
"Loved the intro, skipped the chorus" — a rich, private preference event in a graph you can export, audit, and take anywhere.
The manifesto
Five commitments. No fine print.
No ads in the ranking.
Nothing is recommended because someone paid for the slot.
No promoted agenda.
The objective is your stated intent — never engagement for its own sake.
No pay-to-rank.
Merchants and creators compete on fit, not on spend.
Every answer answerable.
"Why did it recommend this?" always has an inspectable answer — inputs, rules, evidence.
Export everything.
Your graph is portable by design. Leaving is easy — that's why you'll stay.
The surfaces
One graph. Every surface.
Each Align product reads the same preference graph — yours. Learn it once, use it everywhere.
Read the instruments
Where the movement gets specific.
Four real pages behind the manifesto — the draft requirements, the governance model, and the honest record of what exists today.
The OYA Standard
Nine control domains and a six-tier adoption ladder — the draft blueprint AlignHeart is building toward.
OYA-S 2000
The first standard written in full: sensitive data, encryption, member-key vaults, and cryptographic erasure — every requirement, not just headlines.
Governance & independence
Four roles deliberately separated, so the company proposing the standard can never grade its own homework.
Status & disclosures
The honesty backstop — the plain list of what exists today and what doesn't, dated by publish.
Certification status
No companies certified yet.
The standard is still a draft.
No assessor program exists, and no organization — including AlignHeart — has been certified against OYA-S. The governance model explains how certification is designed to work once it's ratified.
This standard is public and auditable. Every "SHALL" and "MUST" is published in normative form — read it yourself rather than take our word for it.
Read OYA-S 2000Join
The movement opens soon.
One email when the doors open. Your address goes on a list — not into a model.
We'll use your email only to let you know when the movement opens. No spam, no sharing, no selling it on.